How the Internet Really Works

 How the Internet really works

There was, however, an alternative theory. The internet was not primarily a channel for the transmission of information in the form of evidence. It was better described as a channel for the transmission of culture in the form of memes. Users didn’t field a lot of facts and then assemble them into a world view; they fielded a world view and used it as a context for evaluating facts. The adoption of a world view had less to do with rational thought than it did with desire. It was about what sort of person you wanted to be. Were you a sophisticated person who followed the science? Or were you a skeptical person who saw through the veneer of establishment gentility?

-Gideon Lewis-Kraus in The New Yorker