White Flight Online?
Dayo Olopade wonders:
MySpace is no longer cool. As a matter of fact, its number of users is now one-half the size of rival Facebook. Is this because MySpace is too black for the rest of America? Teenage Internet users may hold the answer. High-schoolers report their use of the social-networking giants along racial lines—MySpace is seen as “black,” while Facebook is “white.” And even within the networks, black kids befriend other black kids, Latinos mix with Latinos, and the self-segregation often practiced in real life is rampant online. Danah Boyd, a social media researcher at Microsoft and a fellow at Harvard’s Berkman Center for Internet and Society, compares this dash from MySpace to Facebook to “white flight” from inner cities.
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