I knew that MAGA was going to take this torch and carry it as far as it possibly could. And they did it in that particular way that MAGA interacts with the larger world, with this sense of gleeful transgression. They have fun being outrageous. They have fun being provocative. They like to “trigger the libs.” What MAGA is very good at doing is turning around back to its own people and saying, “See, we struck a nerve.” They’ll use words like, “If you’re taking flack, it means you’re over the target.” And so they use the backlash almost as proof that they’ve hit a nerve and all of this just creates an endless process of doubling down.
And one thing that I think that liberals tend to miss about the MAGA movement is they miss its underlying sense of community and its joy. So there is a strong sense of belonging within MAGA and they have a great time being MAGA. If you’re on the outside, you see MAGA as almost entirely an angry movement. And so this idea that it’s also a lot of fun and fellowship, that is something you don’t see at all. But if you’re on the inside of it, is one of its most dominant characteristics.
The people who are in on the joke, the core MAGA people who are pushing the memes out, look, if it’s true, great. If it’s not true, who cares? They’re having a good time.
The Big Lie II is coming.
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