The distraction, the loss of focus, the addictive focus on the wrong things for too long. Something has changed. Attention has become a commodified resource extracted from us, and from which we are increasingly alienated. Where is clarity now? We feel out of control. There is too much going on in the world now, or least we are more aware of more stuff now, most of it entirely superfluous. Let's get our focus back on what is important.