Conservatives have already begun attacking Vice President Kamala Harris as an unqualified “DEI hire,” language that evokes the broader right-wing narrative that the left has become too “woke” and no longer represents the average American. With Harris’ ascension to presumptive Democratic presidential nominee, many political commentators have expressed fear that voters may buy into the idea that liberals have, indeed, become too woke to connect with voters in the swing states needed to secure an Electoral College victory. But this election doesn’t have to be a clash of the “woke” versus the working class, and liberals don’t have to sacrifice one to win over the other. 

The left has long struggled to win back working-class voters. Americans without a college degree have steadily moved to the right in recent decades, resulting in a diploma divide where political views are largely split along educational lines. In 2021, progressive groups surveyed working-class voters in five swing states and concluded that “‘woke,’ activist-inspired rhetoric is a liability” to winning them over – a perspective echoed by other recent analyses.